Channel partner programme


Customer expectations for their business communications services are changing and it is essential for channel partners to understand what they need. Increasingly, customers expect things to be available wherever they are, to use, to order, to pay, to interrogate usage and to ultimately effect change during provisioning or in life, whether they are in the office, at home or on the move.

Whilst winning new business is an important goal, this change in customer expectation provides the channel with a unique opportunity to deliver additional services to your existing customer base.

In this issue you will hear from our product and sales teams about the new and exciting solutions from Gamma, examples of how channel partners are getting the most from Gamma’s easy to use marketing and training platforms – Accelerate and Academy – and information on how you can better upsell and cross-sell to your customers.

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Channel partner programme

There are a number of different ways to partner with us – the most beneficial way is to join our Gamma Partner Programme. This has been put in place to ensure that our partners have the ability to access some great benefits.

By joining the Gamma Channel Partner Programme you’ll benefit from additional training, resources, tools and information, all of which will help you to grow your reach in the marketplace and prosper from a deeper relationship with us.

The three partner programmes available are:

  • Gamma Accredited Partner
  • Gamma Gold Accredited
  • Gamma Platinum Accredited Partner

Gamma Accredited Partner

Accredited status can be achieved by demonstrating commitment to Gamma by successfully completing all relevant sales, technical and provisioning training modules.

Gamma Gold and Platinum Partners

Platinum or Gold Accredited Partner status are achieved when a Channel Partner meets a higher level of the objectives and requirements, set by us. In return our Platinum and Gold Partners receive all the same benefits as our Accredited Partners plus many additional benefits that will help them to achieve a much higher return on investment. Additional benefits include:

  • Access to our dedicated Partner Programme Manager and campaign team
  • Support in the creation and execution of regular bespoke campaigns
  • Filming and production of a video customer case study
  • Annual roundtable with senior management and product specialists
  • Exclusive sales training and events

Platinum and Gold Partner benefits:

gamma-gold-partner-logo gamma-platinum-partner-logo
Marketing Annual marketing fund (pre-approved and based on 50/50 contribution) ££ ££££
Annual marketing fund (pre-approved and based on 50/50 contribution)
Face to face marketing review meeting
Calls / online review meetings
Bespoke foil printed collateral
Bespoke collateral (PDF)
Gamma Accelerate and lead gen Self-serve collateral campaign material customisation
Social media tools
Self-serve campaign build, set-up, send – inc automated lead nurture
Gamma product showcase (syndicated website and social content)
Bespoke managed campaign monthly
White label managed campaign quarterly
Website Website health check
Full profile – lead referral from Gamma website based upon search criteria
Support Dedicated support line

Gamma Accelerate

Gamma Accelerate is our online Partner Marketing Portal; a simple and secure platform that’s designed to make it easy for channel partners to access and customise white label marketing material, generate new leads and engage with prospects and customers. It’s ideal for partners that don’t have the time or resource to focus on marketing in-house, and reduces costs for those that outsource this work.

Gamma Accelerate includes:

  • Customisable collateral library – flexible templates that can be easily branded
  • Campaigns – from simple email campaigns, through to end-to-end campaign-in-a-box
  • Marketing automation – including workflows to nurture leads through the buying cycle
  • Social media – choose from a library of posts or create your own
  • Content syndication – automatically embed content directly to your own website

To find out more about Gamma Accelerate please download our brochure or contact [email protected]