Customer expectations for their business communications services are changing and it is essential for channel partners to understand what they need. Increasingly, customers expect things to be available wherever they are, to use, to order, to pay, to interrogate usage and to ultimately effect change during provisioning or in life, whether they are in the office, at home or on the move.
Whilst winning new business is an important goal, this change in customer expectation provides the channel with a unique opportunity to deliver additional services to your existing customer base.
In this issue you will hear from our product and sales teams about the new and exciting solutions from Gamma, examples of how channel partners are getting the most from Gamma’s easy to use marketing and training platforms – Accelerate and Academy – and information on how you can better upsell and cross-sell to your customers.
There are a number of different ways to partner with us – the most beneficial way is to join our Gamma Partner Programme. This has been put in place to ensure that our partners have the ability to access some great benefits.
By joining the Gamma Channel Partner Programme you’ll benefit from additional training, resources, tools and information, all of which will help you to grow your reach in the marketplace and prosper from a deeper relationship with us.
The three partner programmes available are:
Accredited status can be achieved by demonstrating commitment to Gamma by successfully completing all relevant sales, technical and provisioning training modules.
Platinum or Gold Accredited Partner status are achieved when a Channel Partner meets a higher level of the objectives and requirements, set by us. In return our Platinum and Gold Partners receive all the same benefits as our Accredited Partners plus many additional benefits that will help them to achieve a much higher return on investment. Additional benefits include:
|Marketing||Annual marketing fund (pre-approved and based on 50/50 contribution)||££||££££|
|Annual marketing fund (pre-approved and based on 50/50 contribution)|
|Face to face marketing review meeting|
|Calls / online review meetings|
|Bespoke foil printed collateral|
|Bespoke collateral (PDF)|
|Gamma Accelerate and lead gen||Self-serve collateral campaign material customisation|
|Social media tools|
|Self-serve campaign build, set-up, send – inc automated lead nurture|
|Gamma product showcase (syndicated website and social content)|
|Bespoke managed campaign monthly|
|White label managed campaign quarterly|
|Website||Website health check|
|Full profile – lead referral from Gamma website based upon search criteria|
|Support||Dedicated support line|
Gamma Accelerate is our online Partner Marketing Portal; a simple and secure platform that’s designed to make it easy for channel partners to access and customise white label marketing material, generate new leads and engage with prospects and customers. It’s ideal for partners that don’t have the time or resource to focus on marketing in-house, and reduces costs for those that outsource this work.
Gamma Accelerate includes: