19 February 2018
You would think by now, that every business should be more than familiar with the benefits of cloud computing. Well you’re almost right.
According to The Advanced Cloud Survey 2017, 33% of businesses consider cloud computing for all their new projects, while 37% currently have cloud as a Proof of Concept or have recently gone live with the technology.
However, the report states that 30% of organisations are still yet to deploy a cloud computing solution. Meaning there’s scope for the channel to target an untapped market.
Making the case for cloud computing
Getting your customers to recognise the advantages they’re missing out on requires you to ask the right questions. For example, how expensive is it for them to run their traditional systems? How difficult are these systems to scale? How would these systems fare in situations of unexpected downtime?
By understanding the end user’s situation, resellers are in the best position to help them make the case for cloud migration.
Of course, the big decisions IT managers make often require the support of the wider business. As such, here are the business benefits that all departments can get on board with:
With cloud-based systems, IT infrastructure can quickly scale up and down depending on the needs of the business. This not only keeps IT flexible, but it also allows the business to focus its energies on strategic business growth – rather than worrying if IT can keep pace. The business win here? All departments can stay open to more opportunities.
Reduced IT costs
The use of a cloud-based system removes the server-based operational and support burden from within an organisation’s IT spend. This also allows IT staff to make better use of their time by focusing on business-centric activities rather than server hardware.
No capital expenditure
By aggregating usage from thousands of users, cloud computing can make the most of economies of scale. This equates to a competitively-priced IT solution consumed as a more manageable monthly subscription as opposed to huge one-off IT investments. This also allows end-users to invest their money in other strategic initiatives.
Lower Total Cost of Ownership
Because there is no hardware to maintain, businesses don’t have to worry about repair and facilities costs or power or cooling charges. There is also no need to over-provision for capacity to allow for unexpected growth – meaning more money is saved.
Unlike traditional systems that rely on physical equipment, cloud computing is entirely off-site. This means that your customers can always have access to your applications and data, no matter what the situation is in their office.
With cloud computing, end-users benefit from greater accessibility. Tools and data can be accessed securely from any location, on demand. Which means IT can help speed projects up and lower costs, giving businesses a greater competitive edge.
Together, these benefits can help your customers succeed with their digital transformation ambitions. Remember: cloud computing is about more than just storage capacity or application services. As we’ve outlined above, it’s about using technology to enable businesses to get the most out of their resources, improve productivity and embrace new ways of working.
To find out more about the business case you can make to your customers for cloud computing, read our free eGuide: How to capitalise on the digital revolution.
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