10 May 2018
There’s a huge need at the moment for reliable, robust data services. Where once such technologies were only available to larger enterprises, today, it’s being embraced by businesses of all sizes and sectors. This is mainly due to its flexibility and competitive price point.
The demand for cloud means a huge demand for data services, and because of this, there is no better time to be a telecoms partner in one of the fastest growing industries. The downside of this though, is the amount of new competition fighting for the same slice of the market.
In this concentrated space, positioning is power.
For channel resellers, being able to attractively position data services is just as important as being able to provision them. This is because many businesses will be looking for more than just price. They’ll be after fast, reliable internet with the right levels of support. Knowing how to approach prospective customers with the right messaging, and being able to close these deals, will be crucial for channel partners achieving success.
With that in mind, here are a few benefits to help you position data services in the right way for your customers:
Businesses want to be disruptive in their market, without experiencing disruption in their day-to-day operations. However, updating IT infrastructure can be messy. Project timelines can be knocked off course because core services are down.
Channel resellers can alleviate these concerns by partnering with centrally managed data network providers, which means installation can come with minimal fuss. Added to that, intuitive user portals and easy to read interfaces means the changeover process is simple.
Many high street telecoms and data providers service the consumer and business markets alike. The problem with this is that uptime for one market can be at the mercy of another. A Netflix binge for those at home can mean businesses aren’t receiving the speed they need. On top of this, support staff may be too busy dealing with individual customer complaints, rather than helping solve larger business issues.
By stressing to prospective customers that the solutions you provide are business-only, you can emphasise the benefits of having specialist expertise, as well as a guaranteed high-level of service.
Ready for tomorrow
Digital transformation is on every forward-thinking customer’s mind – so it helps that your services can support this. Converged voice, data and mobile networks are the future of IT networks. It removes the burden of admin for customers as they no longer have to deal with multiple providers. And for channel resellers, it means greater revenue streams.
Promoting the advantages of converged services is just another way customers can get on board with your business proposition.
Find out more by downloading our new eGuide: Why channel partners need to prioritise data services.
10 May 2018 | Justin Coombes
The views in this article are the personal views of the author and are not necessarily endorsed by Gamma.