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We're published in The Times supplement, Raconteur
The gulf in collaboration capabilities between large companies and SMEs was exposed by the pandemic, but smaller firms now have an opportunity to level up their connectivity.
The Covid-19 pandemic accentuated the gap between large organisations and SMEs when it came to remote working. Many enterprises were already well on the way to adopting a more flexible workplace before the pandemic struck, albeit having to act quickly when lockdowns were implemented. SMEs, often more financially fragile than big firms and without the resources to test remote working, had to adapt to a new reality
Most SMEs have been left to respond to these changing behaviours and challenges in an ad hoc way, employing a “sticking-plaster” approach to finding tools for what they initially expected would be a short-term issue, according to Chris Wade, Chief Marketing and Product Officer at unified communications provider Gamma.
Yet almost a year and a half into the pandemic, it’s clear this is no longer a short-term situation, and a more sustainable, long-term approach will be needed to ensure staff productivity and customer satisfaction.