WINNING THE DIGITAL TRANSFORMATION GAME

The role of business communications in driving digital transformation

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DIGITAL TRANSFORMATION: A WHOLE DIFFERENT BALL GAME

We’ve all seen consumer behaviour and the power balance within the purchasing cycle shift dramatically in recent years. Thanks to the rise of transformation through digital technology, today’s consumers are more empowered to self-educate, they’re far more informed, they have more choice in how they make purchases and contact potential suppliers, and they’re able to share opinions in real-time.

As a result consumer expectations are now higher than ever – they expect things to ‘just work’ and demand fast responses to their queries.

In order to remain competitive, businesses are under pressure to up their game and transform their digital strategies in order to mirror the speed, convenience and flexibility that people expect in their personal lives to transform the workplace for the better.

To find out how organisations are coping with these pressures, Gamma surveyed over 400 IT decision makers about their experiences on the field of digital change.

>Some of highlights of our research paper in the SlideShare:

Are you winning the Digital Transformation game?

70% of IT decision makers believe that digital transformation is a game of trying to stay ahead of competitors using technology. Find out how you can take the lead.

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winning the digital transformation game

DIGITAL TRANSFORMATION: GETTING READY FOR KICK OFF

RESEARCH METHODOLOGY

Gamma worked with the London-based research agency Loudhouse to investigate the state of digital transformation among IT decision makers. We define IT decision makers as those who are responsible for the purchase of network services for their business. A total of 407 interviews were held, spread across organisations with 10-50 employees, 51-250 employees, and 250 or more employees.

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SETTING THE FIELD

Digital Transformation is seen as the necessary journey all businesses have to take to compete in the digital age. Our research shows that the majority (87%) of businesses are on such a journey, claiming to have moderate or high levels of digital transformation projects already underway. What’s more, these businesses are eager for further change, with 78% wanting their digital transformation programmes to go faster.

Businesses are enthusiastic about the digital future, and they’ve had positive experiences with digital transformation so far. The research finds that digital tools have enhanced their business processes and improved customer mobile usage, sales and growth. In fact, only a minority (18%) of IT decision makers say that digital transformation has had little practical benefit, and only 24% have experienced delays in realising noticeable gains.

DIGITAL TRANSFORMATION: EARLY SCORES FROM THE TRANSFORMATION GAME

70%

of IT decision makers believe that digital transformation is a ‘game of trying to stay ahead of the competition using technology’

84%

of respondents agree that ‘the way we communicate is rapidly changing’ as a result of digital transformation

73%

believe that ‘ignoring digital transformation as a way of improving business communications would have a tangible negative impact’ on the performance of their business

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DIGITAL TRANSFORMATION: THE EXPERIENCE SO FAR

43%

say it’s a process of continual improvement in the business

33%

say it has influenced mobile use and expectations

33%

say it’s delivered tangible benefits to sales and growth

DIGITAL TRANSFORMATION: WHAT WAS THE INCENTIVE?

57%

Business-led

We wanted to improve internal business

processes and performance

48%

Customer-led

Customer expectations were changing

so we needed to up our game

(+11 among digitally active businesses)

34%

IT-led

Our tech was aging and so a digital update was essential

TIME FOR A NEW PERSPECTIVE…

Digital tools are changing back-office operations, as non-strategic functions can now be outsourced to the cloud. They’re helping with the procurement process, as businesses can seek out more attractive products and pricing. Most importantly, these digital tools are improving the customer experience, and identifying new sources of revenue.

Services such as virtualisation and cloud computing are allowing this to happen. With technology now low-cost, on-demand and automated, businesses have the breathing space to grow, develop and explore further innovation.

time for a new perspective with digital transformation
 

… AND NOW IT’S TIME TO ACT

To do business in the digital ages, organisations must provide a seamless customer experience. Which means that, over the next few years, becoming a digitally-enabled business will be essential. A part of this includes providing a robust communication network. And crucially, it means that, in the haste to become digital game changers, IT leaders shouldn’t forget to focus on the systems and infrastructure that meet the needs of the customer.

All businesses should look at how they can seek quick wins in their digital transformation agenda today, so that they can have the resources to innovate for tomorrow.

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TRANSFORMATION GAME EGUIDE

From tips on how to put your customers first, to how you can drive cost savings through technology, the Transformation Game eGuide will provide you with an in-depth view of how you can embrace the benefits of digital transformation – and win the Transformation Game in the process.

Download our Transformation game research report to:

  • See how to embrace customer-led transformation in our research
  • Find out why your business may be less customer centric than you think
  • Arm yourself with research based insights to help drive transformation

What is your biggest Digital Transformation Challenge?

Digital Transformation involves investment. And there’s a hierarchy of need that differs by sector. To realise the benefits of transformation – which can be anything from faster time to market for new products, to becoming 26% more profitable than competitors (according to the MIT Center for Digital Business).

It’s crucial to get it right from the start. That means identifying the business need, and using that as the foundation for everything that follows. A big part of which, for many customer-centric businesses, is understanding where telecommunications sits in the wider transformation picture.

To help guide you through your transformation journey we have curated a selection of informative, challenging and forward thinking eGuides designed to help you understand just how communications can unlock business potential and drive forward critical digital change.

So… What is your biggest challenge?

Read our blog to keep up with the pace of Digital Transformation

Digital Transformation. For many businesses, these two words conjure up images of bold IT innovation. Disruptive new business models. Processes underpinned by the cloud, machine-learning and automation. It represents huge change that requires a big commitment, significant investment and strong leadership to see it through.

Yet all change starts from somewhere.

In the case of digital transformation, it comes from humble beginnings. This is because to achieve all the exciting and innovative things…

Nail the basics with digital transformation and you can win the game

Watch how others have transformed their business communications

Get to know our products that can help transform your business

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Gamma SIP Trunks connect your business with our nationwide network, giving you access to the PSTN and provides a more flexible and lower cost alternative to ISDN for inbound and outbound voice calls.

Horizon is a complete business communications service that provides an extensive range of fixed and mobile telephony capabilities via an easy-to-use web portal.

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Gamma Mobile is a mobile service built exclusively for the business market, designed to ensure you get the best possible coverage almost anywhere – on the train, in the car, wherever there is a signal.

As more services move into the cloud, so the need for fast, secure and reliable internet connectivity has become essential. Gamma’s Ethernet products provide highly reliable, secure and fast data connectivity.