We’ve all seen consumer behaviour and the power balance within the purchasing cycle shift dramatically in recent years. Thanks to the rise of transformation through digital technology, today’s consumers are more empowered to self-educate, they’re far more informed, they have more choice in how they make purchases and contact potential suppliers, and they’re able to share opinions in real-time.
As a result consumer expectations are now higher than ever – they expect things to ‘just work’ and demand fast responses to their queries.
In order to remain competitive, businesses are under pressure to up their game and transform their digital strategies in order to mirror the speed, convenience and flexibility that people expect in their personal lives to transform the workplace for the better.
To find out how organisations are coping with these pressures, Gamma surveyed over 400 IT decision makers about their experiences on the field of digital change.
>Some of highlights of our research paper in the SlideShare:
Gamma worked with the London-based research agency Loudhouse to investigate the state of digital transformation among IT decision makers. We define IT decision makers as those who are responsible for the purchase of network services for their business. A total of 407 interviews were held, spread across organisations with 10-50 employees, 51-250 employees, and 250 or more employees.
Digital Transformation is seen as the necessary journey all businesses have to take to compete in the digital age. Our research shows that the majority (87%) of businesses are on such a journey, claiming to have moderate or high levels of digital transformation projects already underway. What’s more, these businesses are eager for further change, with 78% wanting their digital transformation programmes to go faster.
Businesses are enthusiastic about the digital future, and they’ve had positive experiences with digital transformation so far. The research finds that digital tools have enhanced their business processes and improved customer mobile usage, sales and growth. In fact, only a minority (18%) of IT decision makers say that digital transformation has had little practical benefit, and only 24% have experienced delays in realising noticeable gains.
Digital tools are changing back-office operations, as non-strategic functions can now be outsourced to the cloud. They’re helping with the procurement process, as businesses can seek out more attractive products and pricing. Most importantly, these digital tools are improving the customer experience, and identifying new sources of revenue.
Services such as virtualisation and cloud computing are allowing this to happen. With technology now low-cost, on-demand and automated, businesses have the breathing space to grow, develop and explore further innovation.
To do business in the digital ages, organisations must provide a seamless customer experience. Which means that, over the next few years, becoming a digitally-enabled business will be essential. A part of this includes providing a robust communication network. And crucially, it means that, in the haste to become digital game changers, IT leaders shouldn’t forget to focus on the systems and infrastructure that meet the needs of the customer.
All businesses should look at how they can seek quick wins in their digital transformation agenda today, so that they can have the resources to innovate for tomorrow.
Digital Transformation. For many businesses, these two words conjure up images of bold IT innovation. Disruptive new business models. Processes underpinned by the cloud, machine-learning and automation. It represents huge change that requires a big commitment, significant investment and strong leadership to see it through.
Yet all change starts from somewhere.
In the case of digital transformation, it comes from humble beginnings. This is because to achieve all the exciting and innovative things…