SW Comms see boost in opportunities and sales with Gamma Accelerate
South West Communications began in 1983 as a provider of business telephone systems. Since then the company has grown considerably, in both size and technological expertise. Today, swcomms employ more than 140 people, providing the latest in voice, connectivity, cloud, security and data centre solutions to businesses across the South West. swcomms became a Gamma partner after looking for a
product that would allow them to successfully enter the cloud telephony market. They decided Gamma was the right fit for their company. They sell Horizon, SIP and Gamma’s connectivity solutions supporting these voice applications.
The Challenge
Similar to most channel resellers the marketing team at swcomms is small, consisting of only two people. Caroline Moore, PR and Communications Manager at swcomms explains the challenges that their team were facing:
“As a small team, everything needs to be self-created from our own research and design, making it quite an arduous process. When you create a campaign from start to finish, gather the results and try to work on those results, it’s almost impossible to achieve everything you set out to, but we did what we could.”
The Solution
After joining the Platinum Partner programme in 2015, swcomms were provided with marketing support amongst a plethora of other programme benefits. Starting with Gamma’s campaigns-in-a-box swcomms found the content provided in Accelerate exactly what they needed. More recently, they’ve focussed their efforts on going after specific verticals including law firms, recruitment and the healthcare sector.
“When we started working with Gamma on our marketing activity, it was blessed relief. Suddenly we were given the option to have marketing resource that we could delve into whenever we wanted. Rather than having to create
something from the ground up we could dip into the Accelerate platform and find content to use, adjust it slightly if required or ask Gamma to produce us something new. We also used the campaign-in-a-boxes for both hosted telephony and SIP. They were easy to use, simple to execute and simple to report on. A complete gift to us.”
The Results
The increase in campaign activity has seen a boost in opportunities, appointments and overall sales for swcomms. They created tailored, targeted and multi-faceted campaigns to multiple sectors. Caroline comments on how Gamma have helped them with their campaigns:
“As a small team, it’s been enormously helpful to have the additional resource and to have people to not only bounce ideas off but to also help you implement them. Gamma have helped us with many aspects of our marketing campaigns, including workshopping ideas, designing assets and rebranding existing content. This support has been imperative to how we have driven the Horizon product forward.”
