Criterion Systems have generated around 90 hot leads since they started using Gamma Accelerate
Criterion pride themselves on offering great value business communication, telephone systems, mobiles and line rental services to their customers, including hosted, hybrid and pure IP business phone systems. Based in Stockport near Manchester, they work with small and medium-sized enterprises, from 2 to 5000 users.
With different marketing activities being run across multiple platforms, including Mailchimp, SendGrid, HubSpot and Beanstalk, Criterion had no real method of accurately measuring their return on investment.
With telephony relatively low on most businesses priority until things go wrong, combined with the competitive and fast-moving pace of the industry, Criterion were finding that most of the old-fashioned marketing strategies failed to get past the receptionist.
Criterion have embraced the Accelerate platform as their ‘go to’ marketing platform of choice. Through Accelerate’s lead nurture capabilities, they’re ensuring they’re at the forefront of their prospects minds at the optimum time – whether it’s prompted by an urgent fault or part of a system review.
They’ve run several campaigns through Accelerate, making the most of both the customisable white label campaign material available, as well as the ability to send their regular customer communications through it.
Criterion have generated around 90 hot leads since they started using the platform and gained several new customers as a result of their Accelerate marketing campaigns, with many more opportunities being nurtured and still to be reaped.
By making use of the high quality, well-presented white label emails, Criterions unsubscribe rate is very low. They’ve also noticed a positive improvement on their marketing campaigns consistently reaching and resonating with the right decision makers.
We have no doubt that Accelerate has done what it says on the tin and has ‘accelerated’ our business. The pre-configured content is fantastic; we have run several campaigns already and intend to run many more. The Gamma marketing team are always helpful and have a good understanding of our industry, as well as our products and services.Lee Smith
Managing Director, Criterion Systems