What’s keeping CEOs awake at night?
How CEOs can adapt to new marketing channels and technologies
Top of the list of things that keep mid-market or enterprise CEOs awake at night is likely to be business uncertainty. You see, the problem with the future is that more things might happen than will happen. Today’s managers are faced with a bewildering array of uncertainties as their business environments change at an increasing rate.
As technologies change, practically at the speed of light, it’s vital for companies to innovate or be left behind — but many CEOs started their careers and businesses before a lot of these technologies even existed!
All business enterprises are inevitably subject to uncertainty.
This includes internal and external threats arising from technical, management, operational, and commercial issues. But uncertainty can also be positive. It can lead to opportunities — opportunities that can only be exploited if they’re recognised early enough.
Of course it can also be argued that business exists to take risks (avoiding threats while exploiting opportunities), since rewards can only come through successful risk-taking.
However, consider that, in a single generation, businesses have had to adapt to a set of entirely new marketing channels (web and social), decide how to invest in and utilise new technologies, and compete on a global stage.