Proactive marketing is key in the channel
Mastering your marketing strategy
Today’s Digital Transformation will be tomorrow’s old news. Last year over 90% of Gamma channel partners declared they’d benefit from marketing support or guidance from Gamma.
With a lack of resource and lack of time cited as key hurdles for channel partners in terms of formulating their year-on-year marketing plans, the channel is a prime example of a business environment that is sales rich and marketing poor.
The increased adoption of UC in the working environment, will have a detrimental impact in our market endeavours in 2019, and we’re encouraging channel partners to prepare for increasing demand into next year. Remaining flexible and proactive, while also ensuring we have a hardwired marketing plan at the centre of any business strategy, means we keep ahead of the curve, shaping the sales tactics of our future.
Last year over 90% of Gamma channel partners declared they’d benefit from marketing support or guidance from Gamma.
In the channel, where KPIs, leads and conversion numbers become increasingly competitive, a focus on sales numbers is inevitable. In a world where we are all focused on lead nurture, competition and remaining ahead of trends, it’s easy to be reactive, firefighting our way into 2019 with what we believe is a flawless sales strategy, plugging the greatest new technologies and solutions.
Mapping out a clear marketing function is an important part of future-proofing your strategy.
But a focus on generating sales and profit margin is great, until the day we run out of leads. It’s important, in this environment of constant change and evolution of technologies, to have a focus on proactive strategy in addition to a flexible and reactive sales approach.