Letting go of legacy
Reflections from the Roadshow
It’s been over a month since we wrapped up The Gamma Roadshow, where we welcomed over 650 Channel Partners across our industry-renowned four day event.
For lesson one of our Roadshow takeaways, we’re focusing on our key topic of legacy. Namely, helping the channel move their valuable customer base away from legacy services.
According to a recent survey, almost half of Gamma’s Channel Partners rely on ISDN making up a third of their business. For the channel, this brings both risk and opportunity in equal measures.
The imminent threat:
The majority of todays’ channel partners are planning to take action with ISDN migration between 2020 and 2022. With six years in the pipeline before the ISDN switch-off, it’s easy to be lulled into a false sense of security.
However, the channel needs to remain ahead of the curve. For channel partners today, there is a very imminent threat that competitive business will see this opportunity and seek to claim a market share of the low hanging fruit that ISDN users now offer.
Or, arguably more real risk, the incumbent will aim to win back market share while opportunity is ripe.
Now is the time to protect your customer base and the margin which has been years in the making for your business.