Digitalisation made easy
For the channel, the opportunity to define a customer’s digital strategy has never been greater, writes Andrew Taylor, CEO at Gamma.
For all the pros and cons of DX one thing is abundantly clear – a business’s vision for the future must include a digital strategy in order to be successful. However, for many businesses the concern is less about going digital and more about what is the easiest and most cost effective way to engage with their customers and suppliers – and digital is the best medium to achieve this.
As the digital landscape evolves we have seen a major shift within the purchasing cycle as customers are no longer passive participants but rather driving the conversation while suppliers scramble to cater for their demands.
The margin for error continues to shrink.
Strategies and tactics deployed by sales and marketing teams a decade ago would make the modern buyer run for the hills.
A business’s vision for the future must include a digital strategy in order to be successful.
Buyer’s today are savvy, diligent and much more actively involved in the sales process. While they do not accept being sold to, they expect brands to meet them where they are and prove their value before earning their business.
For many businesses digitalisation is daunting.
In a single generation they have had to adapt to a set of new marketing channels, decide which technologies will help their business grow while trying to beat their competition. By leveraging their position as a trusted advisor resellers can help clients develop digital and IT strategies that address emerging business needs for seamless customer experience and quality service.