The channel reseller’s guide to social media marketing
Whether you’re new to the world of social media or just looking to plug a few gaps in your knowledge, this guide aims to help you get the most value out of your social media efforts. Before we get into the ‘how’, lets start with the ‘what’ and ‘why’…
What is social media marketing?
Social media marketing can be defined simply as the use of social media platforms and websites to promote a product or service. As a marketing tactic it’s unique, in that it encourages user-generated content (e.g. online comments, product reviews, etc.), also known as ‘earned media’, rather than relying solely on marketer-prepared copy.
Why should my business use social media?
For channel resellers, the rise in social media offers huge opportunity to grow lasting and scalable relationships with your customer base. Not forgetting the sheer volume of data customers make available through social.
With over 3 billion active social media users,
it’s better to be part of the conversation.
Whether your business is using social media or not, customers are already having conversations that are relevant to your organisation.
Whether your business is using social media or not, customers are already having conversations that are relevant to your organisation. And with well over 3 billion active social media users (i.e. 44% of the world population!) It’s better to be part of the conversation, right?