Tools you need to make a profit

Working for your customers in the age of agile communications

The tools you need to make a profit in the age of agile communications

Enhancing your voice services can ensure you’re meeting customers’ demands for more flexible and agile communications, and help you to increase profits. By offering a complete suite of communications services can not only help you sell to today’s flexible workforce, it can also boost your bottom line.

Your customers’ needs are changing. As they look for solutions to help them work more flexibly, they may also consider alternative providers who are able deliver services to meet their business communications needs. This article highlights how you can prevent your customers from spending money elsewhere.

Read this article to learn how you can:

  • Attract more customers by offering more cost-effective and agile voice services that can also boost your own bottom line
  • Improve customer retention and increase share of spend by offering a wide range of complementary communications such as hosted voice, business mobile and data services
  • Add value and gain competitive advantage with next-generation solutions such as SIP with Skype for Business (formerly Microsoft Lync).

Make sure you’ve got the right tools in place to meet the requirements of today’s agile workforce.

How to make a profit, the key steps:

Offering a complete suite of communications services can not only help you sell to today’s flexible workfoce, it can boost your bottom line.


Raise your voice

Do you just sell phone services or are you able to offer customers a complete communications package? The difference between the two can have a big impact on your bottom line. Lots of communications providers can supply their customers with calls and lines but it’s the suppliers offering a wide range of complementary communications services who really stand out from the crowd.

As more and more companies move to an agile corporate culture, providing a complete solution that allows customers to communicate when and how they want to is critical.



Combining your calls with data

As ISDN technology continues to decline, an opportunity has arisen for communications providers to offer a better alternative. In many cases, SIP trunking is the answer. SIP connects your PBX to the PSTN, usually via a broadband or Ethernet connection allowing for calls to be made over an internet line which is more cost-effective and more resilient too.

A good host

We’ve all heard about hosted communications, but did you know it’s now making a bigger splash than ever in the communications sector, particularly when aimed at flexible businesses.

But why move to the cloud? Put simply, by moving to a cloud-based solution your customers can access some brilliant features that aren’t possible with their existing legacy systems. What’s more, they’ll also benefit by removing any monthly maintenance costs often necessary with an on-site PBX.

With a hosted telephony solution you can offer your clients:

The ability to make and receive calls from any device – be it an office phone, mobile or tablet

Free site-to-site calls and, with some suppliers, free calls to local UK numbers (and even mobiles)

Disaster recovery/business continuity as standard

The opportunity to allow their staff to work flexibly from wherever they want

But what’s in it for you?

Well, a hosted solution will increase your customer’s ‘stickiness’.

With an on-site PBX in place, it can be easy for a competitor to take your spot, replacing your lines with their own. But when the customer’s entire PBX lies within a hosted solution, any other provider would need to rebuild the customer’s call plans from scratch. Add to this initial installation costs and often the idea of switching to a competitor can be more hassle than it’s worth.

What are the next steps? Download the full eGuide to find out

In the second half of the eGuide we discuss how you integrate Skype for Business with SIP, and providing a solutions mix to giving a true converged offering to your customers.