Launched earlier this year, Accelerate, Gamma’s online partner marketing portal, is proving popular amongst its Channel Partners as an effective tool for boosting lead generation, with nearly 500 partners now using it.
Designed with simplicity in mind, Accelerate is aimed at making it easy for Gamma’s Channel Partners to rebrand white label marketing material, run integrated campaigns to generate new leads, and more effectively engage with prospects and customers to boost sales. A few months post-launch, we take a look at what impact Accelerate is having on Gamma’s partners.
Jaime Callaghan, Marketing Manager at Midshire shares his experience of Accelerate: “Gamma’s new marketing portal makes it really easy for us to run campaigns, we’ve been particularly impressed with the quality of the white label material on offer and how regularly new material is being added – there seems to be something new every time we log in! Gamma Accelerate has already helped us generate 40 new leads so far which have given us a healthy sales pipeline to work on. Accelerate is now instrumental in driving our lead generation and helping us close more business and we believe it adds huge value to Gamma’s proposition”.
Included in Gamma’s comprehensive white label library are a number of campaigns for partners to customise, from targeted vertical-focused campaigns through to full end-to-end campaigns, such as its latest campaign-in-a-box, ‘Is your phone system holding you back or helping you fly’ which includes a series of thought-leader-style eGuides, infographics, whitepapers, email templates and social media posts. Gamma believes its campaign-in-a-box gives partners all of the tools they need to run lead generation campaigns to help them build their pipeline and boost revenue growth.
Partners can either run campaigns using their own systems, or use the campaign feature within Gamma Accelerate which provides email marketing capabilities with landing pages to capture leads, as well as marketing automation capabilities to help partners nurture leads until they’re ready to engage with sales.
Accelerate also includes a built-in social media tool and content syndication capabilities. The content syndication feature lets partners subscribe to relevant product content and website banners which can then be automatically published onto their website. In addition, partners can use this feature to automatically feed posts through to their social accounts.
Justin Coombes, Head of Marketing at Gamma commented: “We’ve very much been led by what our partners need when it comes to the marketing support we provide. Shortly after launching Accelerate we sought feedback from our partners on what they thought of it and how we could make it work better for them. As well as regularly adding new white label material, including a series of vertical-focused campaigns, we’ve already enhanced the email templates and content syndication to give partners even more flexibility when it comes to personalising their campaigns. Listening to their feedback has really helped us shape Accelerate into a powerful thorough partner marketing tool that seems to be really hitting the mark with our partners.”
Since its official launch late January this year, Gamma has already started to evolve Accelerate with extra features and services, as well as regular new campaign content. For those that need a little extra support or simply don’t have the time to focus on campaigns, Gamma provides the option of a managed marketing service where they’ll set-up and run the campaign through Accelerate on the partner’s behalf, leaving the partner to focus on following up the leads generated and closing sales.
Nick Thomas, Managing Director, RHM commented on how they’re benefiting from Gamma’s new marketing portal: “While Gamma Accelerate is designed to be simple to use on a ‘self-serve’ basis, it’s refreshing to see that the Gamma team are still on hand to offer advice and to support us wherever needed to help us get the most out of our campaign activity. We find the platform easy to use and it gives us access to lots of campaigns that we can easily personalise and that, most importantly, perform well. Accelerate is ideal for any business that doesn’t have the time or resource to create and run campaigns from scratch in-house, and it also helps us reduce costs associated with outsourcing marketing work.”
Another recent development Accelerate users are now benefiting from is the ability for Gamma Partners who sell through their own dealer base to co-brand Gamma’s white label material so they can support their dealers in running their own campaigns.
Justin Coombes, Head of Marketing at Gamma continued: “We’re pleased to see that Accelerate is giving our partners more opportunity to boost lead generation and increase sales, and we look forward to how Accelerate continues to evolve with our partners needs over the coming months.”
Justin Coombes – Head of Marketing at Gamma