American Golf is a leading golfing retail chain. They stock a full range of equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, and clothing.
For six years running now the chain has been voted ‘Best Golf Retailer’ by Today’s Golfer publication.
American Golf are constantly expanding and adding more stores, while improving their product range and working to ensure their customers get ‘first time value’ prices.
With more than eighty stores across the UK, the American Golf team needed to increase the communications functions that could be controlled centrally by their IT team with the aim of standardising their marketing approach to in-store offers.
As well as working with a supplier who could reduce the cost of their communications, American Golf also needed a supplier who would understand their business needs and add value to how they communicate and manage their business.
Gamma Inbound services have been activated across all of American Golf’s stores, enabling the company to have complete control over inbound calls.
Using our advanced calling features (personalised auto attendant, call queuing and call whisper to name a few), American Golf have the ability to change the messages each of their stores delivers to its customers.
Inbound’s functionality enables calls to overflow to a nearby store if one branch is experiencing a particularly heavy calling period. So calls are never missed and sales are never lost.
As well as a full Inbound solution, we also look after all American Golf’s analogue and digital lines. The transfer process was fully managed by our experienced project and account management teams.