3 January 2013
We’ve seen it in the news for weeks. It’s been non-stop rain for what seems like forever and every day there seems to be a new flood warning.
But seriously, when it comes close to, or affects your customers’ business it really is time to help them with their business continuity strategy.
This is the perfect opportunity to promote Inbound. Leave it too much longer and people will have forgotten about the risks to their business. We are quite an optimistic species, thinking that ‘it will never happen to us’.
And it’s not just the office being flooded that’s the issue. If employees can’t get into the office because their roads in are flooded you have a problem, or if trains are cancelled. Missed calls because there aren’t enough staff to man the phones, leads to vital lost revenue.
Just continuing to be able to take calls from customers wherever you are is key, so promote the fact that Inbound enables you to divert calls to mobiles seamlessly as well as recording announcements to give callers the comfort factor if the lines are busy.
It’s quick, simple and cost effective which can help your customers protect their business from all sorts of emergencies, not just floods.
Don’t forget you can click here to download a pre-packaged email marketing campaign to send to your customers or prospects, and if you need help sending out any campaigns don’t forget to call 0333 240 3478, I’m always available even if the office gets flooded…
3 January 2013 | Justin Coombes
The views in this article are the personal views of the author and are not necessarily endorsed by Gamma.