From staying on top of changing technology trends to vying with new marketing tools, channel resellers have a lot to juggle. As a result, management of your sales pipeline can sometimes take a back seat. But to run successfully, it needs to be continually nurtured and optimised. Looking for some inspiration for how to go about it? Here’s five tips to consider.
With the rapid rise in digital channels now available to marketers, and smartphone usage a daily norm, customers are leading far more integrated lives when it comes to how they consume information. As they move seamlessly between different platforms, online and offline, they expect a unified, cohesive experience wherever and however they encounter your business.
Customers no longer have to wait to be marketed to, they’re proactively going out to find the information they’re
For the most part, the days of one organisation working from a single location are gone. No longer restrained by the need for employees to physically be in the same room, businesses are able to make the most of talent across the country, or globally. So, the chances are, either some or all your customers have disparate teams – whether that’s in different
The channel move to hosted services is well underway. Many channel partners have already made the transition from license to service-based revenues. You may have already experienced greater revenue from service-based offerings.
But what do we mean when we talk about services? As a channel partner, you will traditionally take products and solutions from vendors and add your own value on top.
We sat down with Gamma’s Product Director, Alan Mackie, to quiz him on the top tech trends for channel partners to be aware of this year. Touching on everything from the cloud, AI, machine learning and the IoT, to full fibre and 5G, as well as an emerging role for channel partners in IT security… Check out our checklist
The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.