Five benefits of SIP your customers need to hear about

The channel market is a crowded one – meaning anything that can help a reseller stand out from its competitors will go a long way.

Adding SIP trunking to your portfolio is one route. Its wide-ranging benefits make it ideal for many customers wanting to save money, boost productivity and prepare the infrastructure for the future. And by combining SIP trunking with your other telecom offerings, you have the chance to upsell, cross-sell and offer a full-service experience.

Don’t miss out on an easy way to increase your revenue and win more business. Here are just a few benefits that many customers will find hard to resist.

1 – Dramatically reduce telephone bills

All businesses want to become more cost effective. This is especially true for SMEs, where every penny counts. Yet, according to Barclay’s Small Business Cost Index, the average UK small business has seen its basic costs soar by 3.2% in the last year, with 59% of SMEs unprepared for the inflationary pressures.

Lower channel rental costs, when compared to ISDN, as well as reduced costs due to channel and PBX rationalisation mean that a transition to SIP trunking can significantly help offset these rising costs.

2 – Flexibility customers can count on

The benefits of flexible working have been well documented: a survey by Vodafone found that by adopting flexible working habits, 83% of businesses have seen improvements in productivity, while 58% believe flexible working policies have had a positive impact on their organisation’s reputation.

But for such flexibility to work, the right infrastructure must be in place. When SIP trunks are combined with cloud-hosted PBXs, employees can connect to a single telephony system from any device or location, thereby enabling BYOD plans and allowing calls to be redirected to any phone.

Don’t miss out on the perks of selling SIP. Find out how to help your customers make the move from ISDN to SIP with this guide.

Download the eGuide

Don’t miss out on the perks of selling SIP. Find out how to help your customers make the move from ISDN to SIP with this guide.

Download the eGuide

3 – Let infrastructure evolve with business needs

With SIP trunking, your customers can decide what telephone number they want to use to promote their business. This means their key contact details can remain the same, even in the event of a business relocation or if more offices are opened.

Customers can also benefit from a scalable infrastructure. By bundling voice and data networks in the cloud, there’s no longer a need for multiple line rentals. What’s more, extra SIP trunks for new locations can be added much more quickly and efficiently compared to installing additional ISDN lines.

4 – Become unstoppable with increased resilience

According to a survey by Continuity SA, just over half of businesses have a disaster recovery or business recovery plan in place, with one third of businesses citing cost as the main reason for not having one. But given the financial consequences of a potential disaster, these businesses are putting themselves at huge risk.

SIP trunks can ensure your customers remain operative in the event of a disaster. Quick and easy call forwarding means that incoming calls can be redirected to any phone, thereby keeping their business running.

5 – Enabling UC in the cloud

According to a survey by ShoreTel, there is growing confidence in unified communication (UC) in the cloud. While 75% of businesses are aware of cloud-based UC, 58% are already using UC in the cloud, and 38% are planning to transition to it.

SIP trunking and UC go hand in hand. SIP trunking allows for voice, data and email directories to be combined, meaning collaboration and sharing is made much easier, something that wouldn’t be possible with an ISDN-based system.

Don’t miss out on the perks of selling SIP. Find out how to help your customers make the move from ISDN to SIP with this guide.

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1 December 2017 | Justin Coombes

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The views in this article are the personal views of the author and are not necessarily endorsed by Gamma.