Official Gamma Blog

Making the business case for cloud computing

19 February 2018 | Justin Coombes


You would think by now, that every business should be more than familiar with the benefits of cloud computing. Well you’re almost right.

According to The Advanced Cloud Survey 2017, 33% of businesses consider cloud computing for all their new projects, while 37% currently have cloud as a Proof of Concept or have recently gone live with the technology.

However, the report states that 30% of organisations are still yet to deploy a cloud computing solution. Meaning

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Help your customers keep their New Year’s revolutions

2 February 2018 | Justin Coombes


We’re already well into 2018, so your customers will no doubt be wanting to make good on the New Year’s resolutions they’ve made for their business. For most SMEs, that will probably mean using digital technology to revolutionise the organisation: developing new ways of working, getting closer to customers and powering growth.

The rapid expansion of cloud computing, for example, offers huge benefits that your customers will not be able to ignore. In fact, according to

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Five benefits of SIP your customers need to hear about

1 December 2017 | Justin Coombes


The channel market is a crowded one – meaning anything that can help a reseller stand out from its competitors will go a long way.
Adding SIP trunking to your portfolio is one route. Its wide-ranging benefits make it ideal for many customers wanting to save money, boost productivity and prepare the infrastructure for the future. And by combining SIP trunking with your other telecom offerings, you have the chance to upsell, cross-sell and offer a

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Clearly communicating service: Why channel partners risk confusing the customer

Gamma channel blog

30 November 2017 | Justin Coombes


The channel move to hosted services is well underway. Many channel partners have already made the transition from license to service-based revenues. You may have already experienced greater revenue from service-based offerings.

But what do we mean when we talk about services? As a channel partner, you will traditionally take products and solutions from vendors and add your own value on top. In this sense, anything from implementation to consultancy to hosting to IT support could

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Give your customers the data that they want

Finding the data service to support your business

19 October 2017 | Justin Coombes


Are there any businesses out there who are yet to take advantage of the cloud? Who aren’t consuming at least a few critical applications as a service? Who are not using our most game-changing business technology?

Probably not.

For most of your customers, cloud platforms are increasingly the base on which new products, services and business models are built. Which means that excellent connectivity is more than just important, it’s essential for survival.

This need for reliable data

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The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.

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