Official Gamma Blog

Voice in the channel: Five things every customer wants

5 September 2017 | Justin Coombes


A reseller’s main goal is to make it easy for other businesses to operate. So, it’s a no brainer that providing voice services should be part of a converged offering. Voice channels are still preferred by many people for dealing with queries and complaints – ahead of email, text, video conferencing and social media.

But when it comes to voice, not all resellers are making the most of the product. They’re favouring new, innovative forms of

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The channel in 2018. When to start planning for what’s next?

15 August 2017 | Justin Coombes


Most of the 2018 planning blogs you’ll read will emerge at some point in November or December, when Christmas is nearly here and the turn of the year is days away, rather than months.

We’re taking a different approach. Because, in reality, no one plans for the following year at the very end of the current one. And for channel partners it’s essential to think about what customers are going to expect from their business communications

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Reality vs expectations: A new reason to invest in the cloud

Reality vs expectations: A new reason to invest in the cloud

17 July 2017 | Justin Coombes


It has become generally accepted that digital transformation is a necessary journey that all businesses have to embark on. Most acknowledge that customer expectations have shifted and that digital strategies must change with them.

But what do IT decision-makers actually expect from digital transformation? Do they get more or less than they bargained for? To find out, Gamma surveyed 407 IT decision-makers about their experiences with digital change within their organisation.

It turns out there’s a big

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Building the foundations of digital transformation

Building the foundations of digital transformation

29 June 2017 | Justin Coombes


There’s no magic formula for a successful digital transformation programme. The mix of technologies needed will depend on the size and sector of the business in question. Similarly, the structure and culture of the organisation will dictate how a digital transformation strategy is planned, executed and managed.

However, one thing unites all businesses – the need to have a robust IT and telephony estate in place before anything more ambitious can be done. If we consider

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Why voice remains central to a seamless customer experience

why voice is critical to business success

5 May 2017 | Justin Coombes


When it comes to digital transformation, all stakeholders want different things. Perhaps IT wants more cloud technologies to enable a flexible infrastructure. Or procurement requires more agile tools in order to work more effectively. Or, HR needs more automation to speed their processes along. Yet irrespective of these demands, one set of needs trumps (and drives) them all: the need of the customer.

With the proliferation of consumer touchpoints – social media, email, mobile apps –

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The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.

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