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Reality vs expectations: A new reason to invest in the cloud

Reality vs expectations: A new reason to invest in the cloud

17 July 2017 | Justin Coombes


It has become generally accepted that digital transformation is a necessary journey that all businesses have to embark on. Most acknowledge that customer expectations have shifted and that digital strategies must change with them.

But what do IT decision-makers actually expect from digital transformation? Do they get more or less than they bargained for? To find out, Gamma surveyed 407 IT decision-makers about their experiences with digital change within their organisation.

It turns out there’s a big

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Building the foundations of digital transformation

Building the foundations of digital transformation

29 June 2017 | Justin Coombes


There’s no magic formula for a successful digital transformation programme. The mix of technologies needed will depend on the size and sector of the business in question. Similarly, the structure and culture of the organisation will dictate how a digital transformation strategy is planned, executed and managed.

However, one thing unites all businesses – the need to have a robust IT and telephony estate in place before anything more ambitious can be done. If we consider

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Why voice remains central to a seamless customer experience

why voice is critical to business success

5 May 2017 | Justin Coombes


When it comes to digital transformation, all stakeholders want different things. Perhaps IT wants more cloud technologies to enable a flexible infrastructure. Or procurement requires more agile tools in order to work more effectively. Or, HR needs more automation to speed their processes along. Yet irrespective of these demands, one set of needs trumps (and drives) them all: the need of the customer.

With the proliferation of consumer touchpoints – social media, email, mobile apps –

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Understanding the drivers of digital transformation

digital transformation is at the heart of revolutionizing business

13 April 2017 | Justin Coombes


Remember when IT departments were just a supplier to the rest of the business? A new member of staff needs a laptop? Ask IT. Marketing wants a new website? Ask IT. Accounts need new software installed? Ask IT.

While in-house IT teams still fulfil this transactional role, their remit has widened considerably. Not only is IT now focused on smarter tools and technologies that make their organisations run fast, safe and seamlessly, more and more CIOs

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5 attributes to look for in a channel provider (besides product)

31 March 2017 | Justin Coombes


Long-term success in the channel depends on more than a product alone. When choosing a provider to work with, partners should prioritise finding the right balance of price, solutions and support. With that package in place, channel partners have a great chance of producing big results. However, without this, the channel partner and provider relationship can be unproductive, stifled by the lack of expertise and support.

As customers’ needs become increasingly complex, the desire for channel

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The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.

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