Digital transformation in Europe has, so far, been ‘patchy’. A recent article in the Financial Times claims that Europe risks falling behind its counterparts in the Americas and Asia-Pacific.
It’s estimated that two-thirds of manufacturing companies have not yet started, or have only just begun, their transformation journeys, while only 5% can be considered ‘digital champions’. This gives rise to a big opportunity for channel sellers.
The need for digital transformation is clear in the vast majority
As a channel partner, understanding the issues facing your clients is essential for driving sales and building relationships. The UK productivity crisis, which has been heavily dissected by politicians, entrepreneurs and economists alike, is one such issue. If channel partners can understand the ins and outs of how it affects their customers, they have a unique opportunity to capitalise on it.
A difficult decade for UK productivity
Productivity is calculated by comparing output to hours worked,
The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.