Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch. Easier said than done! So, we’ve pulled together our top tips for creating marketing content that performs:
You work in the same industry as your target audience, so start by thinking, ‘would I want to read that?’.
If you’re struggling to
With a plethora of ways available to market your business to your customers and prospects, how do you know which to choose? Some are essential; others may not be appropriate for you and your target market. We’ve come up with a handy list to help you make an easy initial assessment of the options on offer. To give customers the
From staying on top of changing technology trends to vying with new marketing tools, channel resellers have a lot to juggle. As a result, management of your sales pipeline can sometimes take a back seat. But to run successfully, it needs to be continually nurtured and optimised. Looking for some inspiration for how to go about it? Here’s five tips to consider.
With the rapid rise in digital channels now available to marketers, and smartphone usage a daily norm, customers are leading far more integrated lives when it comes to how they consume information. As they move seamlessly between different platforms, online and offline, they expect a unified, cohesive experience wherever and however they encounter your business.
Customers no longer have to wait to be marketed to, they’re proactively going out to find the information they’re
By now, we’ve all heard how valuable—even essential—social media can be. What if I told you that social media is the fastest growing trend in the history of the world? It may sound like a bold statement, but with one in every four people on the planet with Facebook account , it’s one you should be taking seriously. The reality is that people are using
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