Category: Marketing

Five must haves when creating a winning marketing plan

Business planning meeting

18 November 2019 | Justin Coombes

In our increasingly competitive market, having a marketing plan is a must if you want to stay ahead. However, just thinking about the time that goes into creating a marketing plan and the pressure to come up with unique ideas can put people off. Some may attempt to create a plan but struggle to find the time to come up with any ideas.

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Top ways Accelerate can help shape your 2020 marketing plan

Graphs and charts

17 November 2019 | Justin Coombes

A clear and strong sales strategy is the perfect launchpad for success if you want to hit your growth goals. But behind every great sales strategy, you need a killer marketing plan .

With 2020 just around the corner, how are your marketing plans shaping up? Whether you already have a jam-packed campaign calendar scheduled, or you’re taking a more ‘ad-hoc’ and hope

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Top tips for creating winning marketing content


16 September 2019 | Justin Coombes

Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch. Easier said than done! So, we’ve pulled together our top tips for creating marketing content that performs:

You work in the same industry as your target audience, so start by thinking, ‘would I want to read that?’.

If you’re struggling to

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Let’s talk marketing tactics

marketing tactics banner

21 May 2019 | Justin Coombes

With a plethora of ways available to market your business to your customers and prospects, how do you know which to choose? Some are essential; others may not be appropriate for you and your target market. We’ve come up with a handy list to help you make an easy initial assessment of the options on offer. To give customers the

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Five top tips for optimising your channel pipeline

3 April 2019 | Justin Coombes

From staying on top of changing technology trends to vying with new marketing tools, channel resellers have a lot to juggle. As a result, management of your sales pipeline can sometimes take a back seat. But to run successfully, it needs to be continually nurtured and optimised. Looking for some inspiration for how to go about it? Here’s five tips to consider.

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The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.