Category: Marketing

Top tips for creating winning marketing content


16 September 2019 | Justin Coombes

Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch. Easier said than done! So, we’ve pulled together our top tips for creating marketing content that performs:

You work in the same industry as your target audience, so start by thinking, ‘would I want to read that?’.

If you’re struggling to

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Let’s talk marketing tactics

marketing tactics banner

21 May 2019 | Justin Coombes

With a plethora of ways available to market your business to your customers and prospects, how do you know which to choose? Some are essential; others may not be appropriate for you and your target market. We’ve come up with a handy list to help you make an easy initial assessment of the options on offer. To give customers the

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Five top tips for optimising your channel pipeline

3 April 2019 | Justin Coombes

From staying on top of changing technology trends to vying with new marketing tools, channel resellers have a lot to juggle. As a result, management of your sales pipeline can sometimes take a back seat. But to run successfully, it needs to be continually nurtured and optimised. Looking for some inspiration for how to go about it? Here’s five tips to consider.

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Integrated marketing checklist for beginners


27 March 2019 | Justin Coombes

With the rapid rise in digital channels now available to marketers, and smartphone usage a daily norm, customers are leading far more integrated lives when it comes to how they consume information. As they move seamlessly between different platforms, online and offline, they expect a unified, cohesive experience wherever and however they encounter your business.

Customers no longer have to wait to be marketed to, they’re proactively going out to find the information they’re

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Six reasons why you need to take social media marketing seriously

social media hashtags

22 January 2019 | Justin Coombes

By now, we’ve all heard how valuable—even essential—social media can be. What if I told you that social media is the fastest growing trend in the history of the world? It may sound like a bold statement, but with one in every four people on the planet with Facebook account , it’s one you should be taking seriously. The reality is that people are using

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The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.