In our increasingly competitive market, having a marketing plan is a must if you want to stay ahead. However, just thinking about the time that goes into creating a marketing plan and the pressure to come up with unique ideas can put people off. Some may attempt to create a plan but struggle to find the time to come up with any ideas.
A clear and strong sales strategy is the perfect launchpad for success if you want to hit your growth goals. But behind every great sales strategy, you need a killer marketing plan .
With 2020 just around the corner, how are your marketing plans shaping up? Whether you already have a jam-packed campaign calendar scheduled, or you’re taking a more ‘ad-hoc’ and hope
Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch. Easier said than done! So, we’ve pulled together our top tips for creating marketing content that performs:
You work in the same industry as your target audience, so start by thinking, ‘would I want to read that?’.
If you’re struggling to
With a plethora of ways available to market your business to your customers and prospects, how do you know which to choose? Some are essential; others may not be appropriate for you and your target market. We’ve come up with a handy list to help you make an easy initial assessment of the options on offer. To give customers the
From staying on top of changing technology trends to vying with new marketing tools, channel resellers have a lot to juggle. As a result, management of your sales pipeline can sometimes take a back seat. But to run successfully, it needs to be continually nurtured and optimised. Looking for some inspiration for how to go about it? Here’s five tips to consider.
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