Category: Cloud

Making the business case for cloud computing

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19 February 2018 | Justin Coombes


You would think by now, that every business should be more than familiar with the benefits of cloud computing. Well you’re almost right.

According to The Advanced Cloud Survey 2017, 33% of businesses consider cloud computing for all their new projects, while 37% currently have cloud as a Proof of Concept or have recently gone live with the technology.

However, the report states that 30% of organisations are still yet to deploy a cloud computing solution. Meaning

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Help your customers keep their New Year’s revolutions

2 February 2018 | Justin Coombes


We’re already well into 2018, so your customers will no doubt be wanting to make good on the New Year’s resolutions they’ve made for their business. For most SMEs, that will probably mean using digital technology to revolutionise the organisation: developing new ways of working, getting closer to customers and powering growth.

The rapid expansion of cloud computing, for example, offers huge benefits that your customers will not be able to ignore. In fact, according to

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Five benefits of SIP your customers need to hear about

1 December 2017 | Justin Coombes


The channel market is a crowded one – meaning anything that can help a reseller stand out from its competitors will go a long way.
Adding SIP trunking to your portfolio is one route. Its wide-ranging benefits make it ideal for many customers wanting to save money, boost productivity and prepare the infrastructure for the future. And by combining SIP trunking with your other telecom offerings, you have the chance to upsell, cross-sell and offer a

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Why voice remains central to a seamless customer experience

Customer experience

5 May 2017 | Justin Coombes


When it comes to digital transformation, all stakeholders want different things. Perhaps IT wants more cloud technologies to enable a flexible infrastructure. Or procurement requires more agile tools in order to work more effectively. Or, HR needs more automation to speed their processes along. Yet irrespective of these demands, one set of needs trumps (and drives) them all: the need of the customer.

With the proliferation of consumer touchpoints – social media, email, mobile apps –

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The importance of telecoms talent for IT resellers

Telecoms talent

24 March 2017 | Justin Coombes


IT resellers have been spreading their wings for a few years now, offering their clients an increasingly diverse range of products and services. Predominantly because UK businesses looking to improve communications appreciate the simple one-stop-shop model that can give them the latest telecommunications systems, such as cloud-hosted telephony, as well as core IT services.

The market opportunity for cloud-based telephony in particular is huge. With a 35-40% margin available on reselling telecoms products, the appeal of

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The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.

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