The SIP Series (V): Who is using SIP?

What type of organisation is using SIP trunking?

Well, it is any and all, because the benefits that come with switching from legacy ISDN to IP based trunks are as diverse as those organisations using the service.

No matter what size a company is or in which sector they operate, the need to reduce costs and increase flexibility is a pre-requisite for business today.

 

Here we explain the fundamentals of SIP Trunking from what it is to what it represents in terms of market opportunity for the channel.

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With the announcement that ISDN lines are not being supported beyond 2025

SIP trunks have migrated from their position as an IP based alternative

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A quick look at business use cases illustrates the point.

SIP trunks enable fast geographic growth; by using networking to combine voice and data, SIP trunks can connect new and existing distant business locations to expand a company’s geographic voice and data footprint. So, for example an organisation wanting to expand their reach can quickly set up operational branch offices that could take weeks or months of waiting for ISDN lines and a PBX system to be installed.

Companies that want to digitise their user facing operations such as customer service and at the same time need to increase the collaborative nature of their employee response to a ‘customer first’ strategy are turning to unified communications as a service (UCaaS) applications that simply work better, connect faster and cost less with IP based voice and data networking.

SIP Trunking provides a gateway to creating an IP-based UCaaS system that brings together voice, data, Instant Messaging, presence, and application sharing.

Not many organisation would turn down an easy win for increased productivity. SIP Trunking enables improved collaboration within the workforce by creating the ability to seamlessly connect multiple offices, home and mobile workers. In fact SIP Trunking can help integrate mobile devices and remote workers by enabling a blend of premise and cloud based services.

Scalability is a two-way street that traditional and legacy communication applications treat as one way traffic.

Many organisations grow and continue to expand whereas other firms have seasonal needs. By using SIP trunks additional lines can be simply switched on and off as demand waxes and wanes. With cloud based services such as Gamma Horizon hosted telephony or UCaaS solutions this on-demand scalability means that users only pay for what they need, and enable excess capacity when and where it is needed. Best of all, you can plan for peaks at the enterprise level, and not just by office location.

SIP Trunking is inherently very stable. Rather than being at the mercy of local events such as power or circuit outages, SIP trunking can automatically be rerouted to other offices, mobile phones, or virtually anywhere based on business rules determined by the user.

So, if you have business process pain points with communications costs, flexibility and business continuity as well as a desire to achieve competitive advantage via a digital transformation then a great place to start that journey and ease those problems is by switching to SIP trunks.

 

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7 Sep 2017 | Ian Hunter

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The views in this article are the personal views of the author and are not necessarily endorsed by Gamma.