The business case for change: how SIP trunking can help businesses achieve wider goals

Quality communication lies at the heart of conducting business, both internally and externally. For every company, the ability to speak to internal teams, existing customers and new prospects is key to achieving high-level targets such as growth, market share and increased profits. Despite that, businesses often overlook the role telephony can play in their ambitions, preferring to focus on other IT projects instead.

Having a telephony system that is cost-efficient, resilient and flexible is crucial. It can help move along wider and future-proof organisational infrastructure against further tech change. Moreover, it enables the business to hold quality conversations exactly when they need to.

Cost efficiency

Many businesses relying on traditional ISDN technology may find themselves paying for more than they need. From excess line rental and ongoing maintenance fees, to costly call forwarding charges, these numbers add up and can eat away at a company’s bottom line.

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Modern technology such as SIP trunking can help organisations , both in the immediate and longer term. This is because SIP is a more flexible, lower cost alternative to ISDN (often including free internal calls between extensions and offices). For businesses with multiple sites, SIP trunking also offers the opportunity for line rationalisation and a reduction in the number of PBXs that need to be maintained.

SIP can simplify a business’s voice infrastructure. Providing better visibility of call patterns, as well as greater control of inbound call routing and number management. This helps organisations better allocate resources, allowing them to focus their energy on more strategic, revenue-boosting activity instead.

Business continuity

While many companies spend a considerable amount of resources ensuring their IT is resilient, fewer consider how outdated telephony can affect their finances. Massive data loss is an obvious

threat to an organisation, but the risk of telecoms downtime is often overlooked, despite its ability to damage customer service levels and impact on potential business revenue.

With SIP trunking, resiliency is built in to the voice architecture by design. As a result, businesses can continue to operate with minimal impact in the event of disruption. Calls can be quickly and easily rerouted, if not automatically, and call load balanced in times of unexpected peak demand.

Allow for flexibility

Working over capacity can be a business risk. But this often happens when businesses are required to scale up in times of peak demand, and are often left with redundant staff and hardware afterwards. SIP trunking’s flexible nature allows for sustainable change. Lines can be added when needed, with no need for costly hardware investment.

SIP trunking also allows number ranges to be unrestricted by geographic location. can utilise multiple numbers regardless of their physical office location, benefiting from a city-based or multi-region presence where required.

Operational change affects how day-to-day work is done. As such, it has the potential to impact upon all aspects of a business. Utilising technology that can enhance communication, collaboration and aid productivity can only speed up decision making, help with customer service and ultimately drive business growth.

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28 April 2016 | Cem Ahmet

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The views in this article are the personal views of the author and are not necessarily endorsed by Gamma.