In IT-led digital transformation, we tend to talk and think about the technology itself more than anything else – and for obvious reasons.
But there’s more to hosted voice than technological change.
The flip side of the tech – the side that often gets lost – is the question of how to bring people with you. And this is important, because if you can’t convince stakeholders and end-users of the need to change, life will soon become
Sometimes email is just easier than a regular conversation. No awkward pauses or interruptions, time to think about what you’re going to say, and no catching the other person at an inconvenient time. And now, thanks to the integration of artificial intelligence into cloud-based email apps, our personalised replies can write themselves. Surely this is the future.
Well, yes and no.
If improving communication with customers was as simple as installing some nifty AI, life would be
Few initiatives have arrived with the promise, scale and hype of digital transformation. And IT are right in the thick of it. Few departments stand to gain as much; few will experience as much pressure to succeed.
Already, the pitfalls are well-documented: misaligned agendas between IT and the business; lack of engagement; the cultural challenges of imposing new tech. It’s nearly impossible to attempt an initiative on the scale of digital transformation without widespread agreement, awareness,
Everyone in the business has goals to achieve. And everyone in the business relies on IT, to a greater or lesser extent, to enable them to meet those goals.
That’s a lot of pressure on the IT function, especially when every team has different objectives and different ways of measuring them. Technology infrastructure must support them, not hinder them.
That’s why transforming business communications can be so powerful. It’s a (relatively) simple way of arming other departments
Digital transformation. For many businesses, these two words conjure up images of bold IT innovation. Disruptive new business models. Processes underpinned by the cloud, machine-learning and automation. It represents huge change that requires a big commitment, significant investment and strong leadership to see it through.
Yet all change starts from somewhere.
In the case of digital transformation, it comes from humble beginnings. This is because to achieve all the exciting and innovative things above, businesses need to
The views in these articles are the personal views of the author and are not necessarily endorsed by Gamma.