Gamma for the Retail Sector

gamma voice, mobile, data and cloud

The retail industry is characterised by complex supply chains, high competition and an increasing challenge to keep the high street cost competitive against online retailers.

Gamma for Retail

With digital accounting directly and indirectly for £100Bn+ of sales, digital transformation remains the single most important challenge for retailers.

Many have already embraced multi-channel. But digital is also about data-driven marketing – maximising customer experiences, using social media effectively. Mobile, video and online content, brand awareness and consistency, security and compliance, using automation to boost efficiency and profits.

And to deliver on the promise that digital takes a solid IT and network foundation. Indeed your very business probably depends on it. Which is where Gamma comes in.

With a digital presence on nearly every high street we’re empowering retailers with fast, resilient data and voice services.

With hosted voice for the ultimate in freedom and flexibility. With slick in-branch and centralised call handling that exceeds customer expectations. With secure, PCI-compliant services for branch and head office networks. And with the latest SIP telephony that drastically reduces line and call costs for larger store groups.

Across clothing, footwear, fast food, estate agency, sporting goods and many other sectors, Gamma is helping retailers everywhere implement their digital transformation strategies.

How has Gamma delivered for American Golf?

Would you like to know more? Get in touch today

Brands we work with

Gamma and Schuh
Gamma and Pret A Manger
Gamma and Halfords
Gamma and Crown Paints
Gamma and American Golf

Helping retailers to implement their digital transformation strategies

Gamma for retailers

Cost Control

Immediate online access to call stats, billing data and other key management information so you can keep a close eye on costs and reduce non-essential traffic.

Multi-Channel Ready

Gamma’s voice, data and converged services mean you’re ready to evolve to the world of multi-channel retailing.


Fully PCI compliant voice services that support card payments over the phone right across your business.

Track Record

Working with food outlets, sports and clothing chains, retail industry bodies and others. Our unrivalled presence on the high street supports retail businesses of all sizes.

Are you ready for PCI compliance?

The Payment Card Industry Data Security Standard (PCI DSS) is the proprietary information security standard defined by the major card companies to help combat fraud and protect consumer card data. Its members include Visa, MasterCard, American Express, Discover and JCB. PCI DSS applies to all organisations that store, process or transmit cardholder information, from any of these members’ cards. The type of annual assessment required varies according to “level”, which is defined according to the volume of payment transactions that are handled.

With 327 controls to consider in total, it is vital to ensure you have them all ticked. The effects of being non-compliant can be disastrous for a business due to the very real financial risk of opportunistic agent fraud and the associated risks to reputation. Some of these include:

  • Compromising your customers’ payment data
  • Loss of customers, damage to your brand and reputation
  • Expensive lawsuits and insurance claims
  • Substantial payment card user and Government fines

We’ve partnered with Semafone to offer a flexible and cost-effective telephony solution to ensure your organisation remains compliant when taking Cardholder Not Present (CNP) payments over the phone. Combining our market leading Gamma SIP Trunks with Semafone’s award winning solution to protect your business from risk.

It’s quick to install, helps to improve agent productivity by reducing Average Handling Times and supports connections ranging from two channels to an unlimited number. Read our factsheet

How does Gamma ensure quality?

More than 98% of our customers have remained with us after the first year of service. This retention rate is one of the highest in the marketplace, thanks to our excellent customer service.

Satisfaction is our priority.

To maintain and enhance our standards, we have an ongoing programme to measure satisfaction:

  • We interview a randomly-selected sub-set of around 100 customers every quarter. We ask them how we are solving their telecoms and data solutions challenges. This provides us with our NPS (Net Promoter Score) which is an independent survey based on how likely you would be to recommend us to other businesses.
  • We use visual management tools to provide real-time account status for all our staff to make sure that we’re always on track with your account.
  • We carry out our own quality-of-service audits, checking key performance indicators (KPIs) for ordering, speed of service restoration/fault repair and billing accuracy.

Featured products

gamma sip trunking

SIP trunking is a standards based replacement for traditional ISDN. Save money on calls and link with Semafone for PCI compliance

Inbound is a feature-rich telephone service with online access to a full range of call routing, monitoring and management tools to empower business and drive customer service.

Our family of high-speed data services connects businesses directly to our next generation network and the internet, providing a range of bandwidths with unrivalled network quality and reliability.

Horizon is a complete business communications service that provides an extensive range of fixed and mobile telephony capabilities via an easy-to-use web portal.

gamma mobile

Gamma Mobile is a new mobile service built exclusively for business, giving you the flexibility and quality of service you deserve from your mobile network.

Gamma SIP Trunks


Gamma Mobile


Gamma Ethernet



We recently hosted lunch for two of our retail customers to find out what their thoughts were on the various challenges faced within the industry.

See what high street food retailer Itsu, and the British Independent Retail Association had to say on subjects such as PCI compliance, self service, social media and their view on the best retail technology on offer.

Retail sector challenges


Retail data, social media and footfall


Future technologies of retail


Apple Pay and PCI compliance challenges


PCI compliance made possible with Gamma SIP and Semafone


Case Study: Thrifty Car and Van Rental