Strategy and Services


Our engaging culture feeds directly into our strategy, which will be principally pursued organically, but Gamma is also well placed to consider strategically relevant acquisitions as the opportunities arise.

Gamma’s strategy is to grow its revenue and margins by:

Exploiting existing services

  • Maintaining focus on the high-growth market opportunities for services such as SIP trunking and Cloud PBX;
  • Continuing to minimise the erosion of traditional services in spite of anticipated market size reductions by offering customers extra features and a migration path to strategic services and enabling services; and
  • Increasing flexibility of approach to increase share of end-customer wallet over time as multiple services increasingly procured from the same supplier and individual incumbent contracts expire.

Infrastructure Investment

  • We have an ongoing infrastructure investment programme in order to better position the business to supply more converged services and multi-site data services;
  • Reducing cost by expanding the data network deeper into the regulated BT Openreach exchanges; and
  • Maintaining our “Policy of One” in terms of underlying systems.

Introducing new services

  • Developing more converged services and commercial bundles of services to meet the demand for such services in the UK business market;
  • Seeking commercial opportunities to expand and deepen our technical capability in mobile services.

Developing the Market

  • Growing the number of Channel Partners Gamma works with and deepening the relationship with existing Channel Partners by providing attractive services and support;
  • Growing business in the public sector; and
  • Growing Gamma’s brand awareness in the UK business market in support of the above.


Gamma’s current service portfolio comprises: strategic services (Inbound Call Control services, Cloud PBX and SIP trunking), enabling services (Ethernet, Broadband and Mobile) and traditional services (Calls and lines).

The combination of network investment and in-house development skills has enabled Gamma to develop a comprehensive portfolio of communications services designed to meet the needs of UK businesses and Gamma’s Channel Partners.

Gamma’s services incorporate a significant amount of in-house developed intellectual property. The Directors believe these services have been, in some instances, either market leading or among the first to market. The Directors believe that when provided in combination, its services are able to transform the way a business communicates, both internally and externally.

Gamma’s services may be sold in isolation or in bundles of multiple services, which could include non-Gamma services provided by a Channel Partner.