The retail industry is characterised by complex supply chains, high competition and an increasing challenge to keep the high street cost competitive against online retailers.

Continuous margin pressures and a requirement to quickly respond to customers’ desires and to trends which are increasingly multi-channel add to the challenges. All successful retailers manage these demands effectively.

People walking past shops

From a communications perspective retailers have two key objectives which aren’t always compatible – keeping costs to a minimum whilst ensuring maximum uptime and resilience of branch networks. Gamma provides data and voice branch network solutions to retailers across the UK, some with more than 100 sites, others as smaller regional chain solutions.

Golf clubs

"From very early on in the consultation process it became apparent we had found an organisation who wanted to understand our business and add value to how we work, as well as reducing our costs. I am extremely pleased with the service and would have no hesitation in recommending Gamma to anyone looking to migrate services away from BT or other suppliers." 

Phil Barker, Head of IT, American Golf

The breadth of Gamma’s data, voice and mobile services means we can develop solutions to retailers’ exact needs. Some have used us to rationalise multiple networks into single converged solutions. Others have opted for our hosted voice services to replace much more costly hardware infrastructure. Either way the end result is a future proof, lower cost and more streamlined way of managing store moves, closures and new openings.

Our service and support is attuned to the needs of retailers: 24/7. UK based. And each customer has their own dedicated support specialist who knows their network, their services and their way of working. Any reviews, changes, orders and service issues are discussed face-to-face while web-based tools take care of everything else. 

It’s a measure of our success in the sector that on almost every high street in Britain you will find a Gamma customer.

Photo of Richard Bligh

Gamma for small to medium businesses

Thrifty, American Golf, Crown Paints, Pret retail logos

Solutions for retailers

Network managers phone guide

Our products and services can transform your business, improving profitability, productivity and improving customer service. For example, our managed WANs are PCI compliant and our Inbound services will mean you never miss a customer call again. These are just some of the areas where we have helped retailers. But don't take our word for it. Talk to other Gamma customers who'll be happy to tell you how we helped them.

  • Converging voice and data branch networks and generating significant cost savings
  • Supporting contact centres with cost-effective connectivity
  • Managing numbers and incoming customer calls to ensure high levels of customer service and operational flexibility in call handling
  • Providing management information to enable retail customers to best manage their infrastructure
  • Innovative pricing on a fixed costs, per-site basis delivering peace of mind budgeting and avoiding 'bill shock'

Gamma for retailers

  • Horizon - a hosted voice service that works exceptionally well in a retail branch environment. You can run your voice services over an ADSL or IP network, reducing your connectivity costs on phone lines. You can call other stores for free; you can dynamically divert calls from store to store when busy, and you don’t need dedicated hardware in each store that becomes expensive to support and maintain.
  • Managed WAN – a fully-managed data services network connecting head offices, stores, distribution centres and providing the right layer of management, security, management information and flexibility.
  • Inbound – a solution that enables you take a call on any number at any location. It ensures you are always available to your customers offers you a choice between centralised or in-branch call handling.
  • SIP – a lower cost ISDN replacement service that reduces costs for large stores, regional distribution centres and head offices.

My business issues

Here are just some of the current business issues we encounter with our customers where we can really help.

Business issue

We help you get more out of your existing budgets, such as reducing variable costs for budgeting and predictability purposes as no-one’s FD likes surprises! A good example is our next generation hosted telephone system Horizon – there’s no cost to join which is perfect if you’re struggling to find CAPEX.

Business issue

How do you justify the true cost of ownership to your business? With Gamma you get accurate and real time management information to improve your decision making. Our products also help to leverage your business, for example, our Inbound service provides better marketing campaign effectiveness and FTTC Ethernet unlocks convergence and drives cost savings through estate rationalisation.

Business issue

We have temporary and fast start solutions for dynamic businesses such as 3G quickstart and pop-up shops in retail, so you can open your new site on time even though the business didn’t give you enough warning!

Business issue

Getting the most out of our next generation technology enables better employee working and makes your business a cool place to work at. For example, with creative Inbound services, SIP trunking with MS Lync integration and Fixed/Mobile convergence, Gamma provides better workforce collaboration and better remote working for your staff.